Mobile App Development

Orbit Health

Orbit Health wanted a habit tracker that behaved like a coach rather than a scoreboard — something that noticed a broken streak and responded with a smaller next step instead of a red mark.

Client: Orbit Health (placeholder client)
Role: Product engineering and interaction design
Year: 2025
Category: Mobile App Development

React Native
Product prototyping
API integration

The challenge

Early prototypes were technically sound and emotionally punishing. Testers described the streak counter as stressful, and 60% of them stopped opening the app within ten days of a missed day.

The approach

01
Reframed the core loop around recovery: after a missed day the app proposes a reduced target rather than resetting progress.
02
Built one shared React Native codebase with platform-native motion, haptics, and notification behaviour.
03
Designed a weekly insight card that reads as a sentence, not a dashboard, so it survives a five-second glance.
04
Instrumented the beta with opt-in analytics and a two-tap in-app feedback path.

The outcome

The recovery loop shipped in the second beta and became the most-cited reason testers kept the app installed. Retention at week four settled at 72%, and the average beta rating reached 4.8.

Results

4.8Average beta rating

72%Week-four retention

2Platforms, one codebase

Placeholder figures. Replace with measured results before publishing.

Gallery

Study of the daily habit screen and progress ring — Daily view — progress reads as a ring, never as a penalty.

Study of the weekly insight card — Weekly insight written as one plain sentence.

Flow diagram of the streak recovery sequence — Recovery flow after a missed day.

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